Brand Style Guide

21 Brand Style Guide Examples for Visual InspirationWritten by Karla Cook @krla_cookbrand-style-guide-examplesWhen it comes to building a memorable brand, it’s all about consistency.When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images.Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security.Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.We’ve compiled a list of some awesome brand style guides to use as inspiration for your next branding project or website redesign. Check them out below.What are brand guidelines?Brand guidelines, also known as a brand style guide, govern the composition, design, and general look-and-feel of a company’s branding. Brand guidelines can dictate the content of a logo, blog, website, advertisement, and similar marketing collateral.Picture the most recognizable brands you can think of. Chances are, you’ve learned to recognize them because of the consistency across the messaging — written or visual — these brands broadcast. The same brand colors are reflected across them. The language sounds familiar. It’s all very organized and, while not rigid, it’s cohesive.Here are a few types of guidelines you’d find in a brand style guide and which parts of a brand they can influence.

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